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This case has been certified as a class action lawsuit. In a class action, one or more people sue on behalf of others who have similar claims. The person that sues is the class representative. All of the people who have, or might have, similar claims are part of a “class.” Individual class members do not file lawsuits. Instead, a court resolves all of their claims at once.
This case is a class action that challenges the accessibility of: www.pharmavite.com, www.uqora.com, www.equelle.com, www.naturemade.com, www.megafood.com, and www.hellobonafide.com (“Websites”). Plaintiff alleged that the Websites were not accessible to persons with vision disabilities. Plaintiff alleged that this did not comply the Americans with Disabilities Act.This settlement covers all individuals who are blind and/or who have a visual disability who use auxiliary aids and services to navigate digital content and who have accessed, attempted to access, or been deterred from attempting to access, or who will access, attempt to access, or be deterred from attempting to access www.pharmavite.com, www.uqora.com, www.equelle.com, www.naturemade.com, www.megafood.com, and www.hellobonafide.com from the United States.
A. Settling Parties Will Take Court-approved Steps in an Effort to Conform their Digital Properties To The Success Criteria of the Web Content Accessibility Guidelines 2.1, Levels A and AA.
Under the settlement, Settling Parties will take Court-approved steps in an effort to conform the Digital Properties (as such term is defined in the settlement agreement), found at www.pharmavite.com, www.uqora.com, www.equelle.com, www.naturemade.com, www.megafood.com and www.hellobonafide.com, and new websites they develop or acquire to the success criteria of the Web Content Accessibility Guidelines 2.1, at Levels A and AA (June 5, 2018), published by the World Wide Web Consortium, available at www.w3.org/TR/WCAG/.
B. Settling Parties Will Implement Accessibility Procedures To Facilitate Accessibility.
Settling Parties will also incorporate Court-approved detailed steps into their accessibility policies and practices to enhance the accessibility of their Digital Properties to individuals who are blind and/or who have a visual disability and who use auxiliary aids and services to access digital content, according to standards set by the Court. If the settlement is approved by the Court, each Settling Party will do the following, among other things:
- For each new, renewed, or renegotiated contract with a vendor of Third-Party Content entered by a Settling Party, the Settling Party will request that the vendor provide Accessible content.
- Each Settling Party will designate personnel (employee(s) and/or contractor(s)) as the Accessibility Coordination Lead/Team to coordinate Settling Parties’ compliance with the terms of this settlement.
- Each Settling Party will appoint or retain an Accessibility Consultant to supplement, as needed, that Settling Party’s internal IT personnel to achieve compliance with the terms of this settlement. The Accessibility Consultant’s duties include, among other things, (a) assisting, as requested by the Settling Party with conducting the Initial Accessibility Audit; (b) reviewing the results of the Initial Accessibility Audit; (c) advising the Settling Party as to how to make its Digital Properties Accessible; and (d) providing annually the Letter of Accessibility.
- Each Settling Party will complete an initial accessibility audit of its Digital Properties. The audit will be conducted in a professional manner and will be benchmarked by appropriate processes, including automated and end-user testing, consistent with the Accessibility Consultant’s recommendations.
- Each Settling Party will develop and implement an accessibility strategy in an effort to make and keep its Digital Properties accessible according to standards set by the Court.
- Each Settling Party will add a link to its Accessibility Statement at the beginning of the home page of its Digital Properties. This link may be invisible to visitors who do not use Appropriate Auxiliary Aids and Services, provided that this link is otherwise Accessible.
- Each Settling Party will train its existing and new employees responsible for website technical design, development, or maintenance on how to conform its Digital Properties to WCAG 2.1 A/AA.
- Each Settling Party will train its customer service personnel to timely assist users with disabilities within published hours of operation.
- Each Settling Party will modify its existing bug fix policies, practices, and procedures to include the elimination of bugs that create Accessibility barriers, including those, if any, that prohibit effective communication or impair the Accessibility of its Digital Properties.
C. Settling Parties Will Create A Dispute Resolution Procedure To Address Accessibility Issues.The Court has established a procedure to resolve any disputes about compliance with the settlement. Class Counsel will also monitor Settling Parties’ compliance with the settlement.
D. Settling Parties Will Pay Class Counsel’s Attorneys’ Fees and Costs, and Will Pay an Incentive Award to the Named Individual Who Initiated the Lawsuit.
The settlement also provides that the named individual plaintiff who served as class representative will receive a $2,500.00 incentive award, subject to court approval, in return for the work he did in bringing the lawsuit, as well as a release of his individual claims.
In addition, East End Trial Group LLC (“Class Counsel”), the attorneys who represent the class, will have the right to seek attorneys’ fees and costs up to (a) $69,000.00 for work performed up to the Settling Parties’ deadline to makes their Digital Properties accessible, and (b) up to $15,000.00 per year, for up to two years; if one or more Settling Parties are unable to provide a Letter of Accessibility confirming that its Digital Properties are Accessible by the end of the Agreement Term. Class Counsel will file a motion asking the Court to award reasonable fees and costs to reimburse them for work they performed on this case. The Court must approve the amount awarded even if the Parties reach an agreement on the amount. Class Counsel’s motion for fees and costs will be available here.
- For each new, renewed, or renegotiated contract with a vendor of Third-Party Content entered by a Settling Party, the Settling Party will request that the vendor provide Accessible content.
All Settlement Class Members will be bound by the terms of the settlement. The class is comprised of all residents of the United States and its territories who are Blind and/or who have a Visual Disability and who use Appropriate Auxiliary Aids and Services to navigate digital content and who have accessed, attempted to access, or been deterred from attempting to access, or who will access, attempt to access, or be deterred from attempting to access, the Digital Properties from the United States. If the settlement is approved, all class members will release and forever discharge all claims, whether known or unknown, for injunctive relief under all federal, state, and local laws related to the Accessibility of the Digital Properties.
You have the right to object to the proposed settlement if you do not like part or all of it.
If you wish to object to the proposed settlement, you must do so in writing on or before August 13, 2026. Your written objections must:
- clearly identify the case name and number, Douglass v. Pharmavite LLC et. al., Case No. 2:25-cv-01721-MRH (W.D. Pa.);
- be submitted to the Court either by mailing them to the Clerk of the Court for the United States District Court for the Western District of Pennsylvania, 700 Grant Street, Courtroom 6A, Pittsburgh, PA 15219, or by filing them in person at any location of the United States District Court for the Western District of Pennsylvania;
- and be received on or before August 13, 2026.
If you wish to appear and present your objection orally at the Final Fairness Hearing, you must first submit a written objection and in your written objection you must indicate your intention to appear and be heard at the Final Fairness Hearing. If you appear through your own attorney, you are responsible for paying that attorney and your attorney must file with the Clerk of the Court a notice of intention to appear no later than the Objection Date provided above or as the Court may otherwise direct.
The Court has appointed Kevin Tucker, Kevin Abramowicz, Stephanie Moore, Chandler Steiger, Kayla Conahan, and Jessica Liu of East End Trial Group as Lead Counsel (“Class Counsel”) on behalf of the Settlement Class Members. Class Counsel’s contact information can be found in Section 17 of the Settlement Agreement.
You do not need to hire a lawyer because Class Counsel is working on your behalf. You do not need to pay Class Counsel, as the settlement provides that Settling Parties will pay the fees and costs of Class Counsel in an amount approved by the Court.
The Court will hold a hearing to decide whether to approve the settlement on September 29, 2026, at 1:30 p.m. at United States District Court for the Western District of Pennsylvania, located at Joseph F. Weis Jr. U.S. Courthouse, 700 Grant Street, Courtroom 6A, Pittsburgh, PA 15219. At this hearing, the Court will consider whether the settlement is fair, reasonable, and adequate. You are not required to attend the Final Fairness Hearing.
This notice summarizes some terms of the proposed settlement. For the precise terms of the settlement, please see the full settlement available here, contact Class Counsel using the information below, access the Court docket in this case through the Court’s Public Access to Court Electronic Records (PACER) system at https://ecf.pawd.uscourts.gov, or visit the office of the Clerk of the Court for the United States District Court for the Western District of Pennsylvania, 700 Grant Street, Pittsburgh, PA 15219, between 9:00 a.m. and 4:00 p.m., Monday through Friday, excluding Court holidays. To obtain a copy of this notice in alternate formats, contact Class Counsel using the information below.
Please do not contact the Court, the Court Clerk’s office, or Defense Counsel with questions about this settlement. Any questions must be directed to Class Counsel at the numbers and addresses below.
Class Counsel:
Kevin Tucker
Kevin Abramowicz
Stephanie Moore
Chandler Steiger
Kayla Conahan
Jessica Liu
EAST END TRIAL GROUP LLC6901 Lynn Way, Suite 503
Pittsburgh, PA 15208
Tel. (412) 877-5220
This website is authorized by the Court, supervised by counsel for the Parties, and controlled by the Settlement Administrator approved by the Court. This is the only authorized website for this case.
For more information please call
This website is authorized by the Court, supervised by counsel for the Parties, and controlled by the Settlement Administrator approved by the Court. This is the only authorized website for this case.
For more information please call